Laramie, WY – University of Wyoming Athletics and the Cowboy Joe Club (CJC) have partnered with CaringCent to digitally mobilize and engage Cowboy supporters both in Wyoming and across the country. Through this collaboration, the University of Wyoming is leveraging CaringCent’s proven technology and skilled service to activate, wealth screen, engage and generate new donations from Cowboy Athletics supporters located both in-market and out-of market.
CaringCent’s platform and service generates new and engaged major gift and CJC leads through a smart process of new lead generation, activation of existing leads, and intelligent tracking of ongoing engagement. Additionally, the CJC leverages CaringCent’s customized fundraising technology to generate new donations from activated leads that either live out-of-market or have not participated in the standard CJC offering.
“The world needs more Cowboys is a statement we truly believe in here in the state of Wyoming and CaringCent gives us the opportunity to reach more of our dedicated supporters,” said University of Wyoming Director of Athletics Tom Burman. “Our partnership with CaringCent will enable our department to activate the full potential of our support base, wherever they may live, in a way that will help enhance our fundraising efforts, help us reach our development goals, while making our staff more efficient.”
“When you spend a Saturday afternoon at War Memorial Stadium, you quickly realize how incredibly passionate Wyoming fans are for their Cowboys. This same passion exists across the national Cowboys fan base that can’t attend in-arena events,” said Jim Wills, MD, CEO of CaringCent. “Together, we harness this excitement to fully unlock the donation potential of their national support base through a collaborative and customized process that leverages our technology and service under Wyoming’s guidance.”
About University of Wyoming Athletics Department/Cowboy Joe Club
The University of Wyoming, home of the Cowboys, is a land-grant, national research university. From its residential campus in Laramie, UW serves the State of Wyoming through the Outreach School, including nine regional centers throughout the state. Home to over 12,000 students statewide, UW offers studies in seven colleges including agriculture and natural resources, arts and sciences, business, education, engineering and applied sciences, health sciences, and law. UW competes in the Mountain West Conference, Western Athletic Conference, and Big 12 Conference.
About CaringCent College Athletics
CaringCent College Athletics collaborates with athletic departments across the country to unlock the full donation potential of their fan bases through innovative technology staffed by our industry experts. This collaboration enhances the efficiency and impact of the core competencies of development teams by generating new, activated major gift and scholarship club leads. In addition, CaringCent’s technology and customized donation programs generate new donations from supporters who live out-of-market, have not renewed their scholarship club membership or have the capacity to provide more support.
Together, we activate and mobilize all existing donation opportunities with smart technology and service, under the athletic department’s editorial control.