Southern Utah University Athletics Kicks off 2020-21 Athletic Year with CaringCent Partnership to Generate New Donation Revenue from Digital Engagement and Virtual Events

Cedar City, UT – Southern Utah University Athletics and the Thunderbird Athletic Foundation (TAF) has partnered with CaringCent to generate new donations from Thunderbird supporters both in Utah and across the country through targeted digital engagement. Through this collaboration, Southern Utah University is leveraging CaringCent’s proven technology and skilled service to activate, wealth screen, engage and generate new donations through CaringCent’s proprietary fundraising platform.

CaringCent’s platform, which includes a smart process of new lead generation, activation of existing leads and intelligent tracking of ongoing engagement results in new and engaged major gift and TAF leads ready for TAF staff to pursue. TAF and CaringCent will target CaringCent’s customized fundraising technology to generate new donations from activated leads that either live out-of-market or have not participated in the standard TAF.

In the coming months, the TAF and CaringCent will collaborate to host a Virtual Gala along with a Digital Golf Outing, with both events leveraging CaringCent’s digital engagement and fundraising technologies to maximize participation and revenue. “We are thrilled to work with CaringCent as we grow Southern Utah Athletics. Their platform will be a catalyst to what we are already doing very well as an external team,” said Southern Utah Sr. Associate Athletics Director for External Affairs KC Smurthwaite. “We ask our coaches and student-athletes to compete every day. As an administration, we do the same. We have a sense of urgency to try new things that haven’t been done at SUU or even in the industry. I foresee CaringCent playing a role in these plans.”

“Southern Utah University’s Athletic Department team is always innovating and seeking to find new ways to engage supporters and unlock new donations,” said Jim Wills, MD, CEO of CaringCent. “The SUU team’s energy and vision combined with our technology and service makes a formidable team that will generate new donations during this critical time in college athletics. Go Thunderbirds!”

About Southern Utah University Athletics Department
Southern Utah University, home of the Thunderbirds, is a public liberal arts and sciences university founded in 1897. Its residential campus, located in Cedar City, UT, serves the southern portion of the state. Home to over 11,000 students, SUU offers studies in six colleges including 140 bachelor degree programs and 19 master’s degree programs. SUU competes athletically in the Big Sky Conference.

About CaringCent College Athletics
CaringCent College Athletics collaborates with athletic departments across the country to unlock the full donation potential of their fan bases through innovative technology staffed by our industry experts. This collaboration enhances the efficiency and impact of the core competencies of development teams by generating new, activated major gift and scholarship club leads. In addition, CaringCent’s technology and customized donation programs generate new donations from supporters who live out-of-market, have not renewed their scholarship club membership or have the capacity to provide more support. Together, we activate and mobilize all existing donation opportunities with smart technology and service, under your editorial control.

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