New Mexico State University
Case Study
Goals
Out-of-market Activation With Focus on Albuquerque, Phoenix, and Dallas.
New Fundraising Technology
Increased Lead Base
By The Numbers
Over
$100,000
in new donation dollars from customized fundraising technologies, optimized through intelligent ongoing social conversion and digital email engagement.
NEW LEADS
Major Gift Candidates
States Engaged
Donor Profile
CaringCent customized technology and skilled service fully unlocked donation revenue potential through all channels and outlets for New Mexico State.
The collaborative process focused on major gift and annual fund sourcing in order to assist local development teams. In addition, CaringCent demonstrated tremendous revenue upside by scoring additional donations through CaringCent custom donation technologies.
Fundraising Technology
Social Conversion Campaigns
Screening and Segmenting
Engagement cadence and tracking
Fundraising
In addition to dishing major gift and annual fund leads to the New Mexico State development team, the CaringCent process has identified thousands of Aggie supporters that laregely lived out-of-market and did not fall into major gift or scholarship fund categories. Together, CaringCent and New Mexico State leveraged multiple fundraising campaign technologies to generate thousands of new danation dollars from supporters.
RallyGive
Gamified Giving
Big Win Campaigns
Crowdfunding
Social Conversion
Content Development
Together, the New Mexico State communication and development teams collaborate with CaringCent on a weekly basis to fine-tune a digital conversion and engagement content schedule that maximizes the impact of high profile moments of the athletics calendar such as; pre-season, big wins and conference championships. This thoughful approach has identified and engaged thousands of new Aggie supporters outside of Las Cruces.
Conversion Focus
Based on our understanding of donor behaviors, we know followers are more likely to engage via social media but less likely to donate. Our conversion focus is designed to gather and segment qualified leads in order to engage them through alternative channels, such as e-mail.
Engagement Cadence
Intelligent Email Engagement
After converting and understanding our segments, CaringCent deployed a robust, customized email content campaign engineered to move leads toward a major gift or fundraising technology campaign.
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Segmented and customized initial emails based on target demographic
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Follow-up emails based on opens and clicks
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Reminder emails based on engagement level
Lead Segmenting and Wealth Screening
CaringCent provided NMSU actionable leads. Leads that have been vetted through our intellegent screening process and then segmented into a consumable format. This process enables targeting by wealth/ability to give, location, and interests. CaringCent provides NMSU these leads in an effecient manner leading to major gift pursuit and annual fund membership.
