Converting Albuquerque Aggies

Aggie Nation is vibrant and spread across the nation.  In addition to Las Cruces, thousands of Aggie supporters reside up I-25 in Albuquerque.  These fans live too far away to become annual fund members through season ticket purchases but represent a significant giving opportunity.

In the first year of our partnership, we executed our traditional offense of converting, engaging and triaging new major gift and annual fund leads to the Aggie development team with an additional focus of unlocking the donation potential of Albuquerque Aggies.

​Together, we leveraged incredible Aggie content with CaringCent’s technology and skilled service to convert and engage thousands of new Aggie leads.

 

Aggie Nation is present in full force in the university’s home city, Las Cruces, but alumni and supporters also reside in significant numbers in surrounding metropolitan areas, such as Albuquerque, Phoenix, Denver and cities throughout Texas.   Together, the NM State communication and development teams collaborate with CaringCent on a weekly basis to fine-tune a digital conversion and engagement content schedule that maximizes the impact of high profile moments of the athletics calendar, such as home openers, rivalry games and senior nights.  This thoughtful process has identified and engaged thousands of new Aggies supporters largely outside of Las Cruces.

CaringConnector Conversion Example

CaringConnector Conversion Example

CaringConnector E-Mail Engagement Example

CaringConnector E-Mail Engagement Example

In addition to dishing major gift and annual fund leads to the NM State development team, the CaringConnector process has identified thousands of Aggie supporters that largely lived out-of-market and did not fall into a major gift or scholarship fund category.  Together, CaringCent and NM State leveraged RallyGive to generate thousands of new donation dollars from supporters through customized donation campaigns.   For example, we developed an “Aggies are Advancing” RallyGive pledge program targeted at out-of-market men’s basketball supporters.

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