Converting Your Social Audience into New Leads

Engage and Convert into Email Addresses

Examples

During football season, the Idaho Vandals use weekly fan quizzes to engage their social media followers via offering team-related prizes, educating participants on the athletic program, and simply the fun of test-your-knowledge quizzes and, if they do well (or even if they don’t!)—the ability to brag via social sharing.   These quizzes also a great source of new email addresses and other fan data.

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The quiz is promoted via the organization’s social media channels.

The quiz ends here where we collect participant data before showing results.

The New Mexico State Aggies Baseball Program is on the rise!  Together, we leveraged a series of engagement tactics including fan quizzes to engage their baseball as well as all athletic supporters across the country!  Through our engagement, the Aggie Baseball contact list tripled and was groomed through ongoing engagement into jaw-dropping new revenue to support the program’s ascent! 

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The quiz ends here where we collect participant data before showing results.