If you’re a baseball fan, then you know it’s that special time of year when winter is coming to end and warm weather is peeking its curious head around the corner. The time of year where your favorite team is starting anew with a fresh group of rookies looking for a spot and a humbled group of veterans envisioning their best year yet. Ladies and gentlemen, Spring Training is here.

On the other hand, if you’re not a baseball fan (which by the way is America’s Favorite Past Time), then we forgive you. Luckily, your nonprofit can learn a thing or two from the Big Leagues.

Pitchers and Catchers Report

While every player on the team plays an important role in a successful season, pitchers and catchers report early so they can benefit from a longer training period before the team arrives. The same goes for your organization. Have your “key players” meet to assess how effectively the year’s plan is being implemented and discuss what’s working and what’s not. This way, by gaining a clear picture of where your organization should be headed, and then sharing it with the rest of the team (volunteers, partners, etc.), they will be able to hit the ground running in the right strategic direction.

Attract fan attention and draw crowds

Spring Training has always attracted large crowds and fans that travel far for warmer weather and to get a glimpse of what’s ahead for their favorite team. Depending on where your headquarters is located, you may not be able to solicit warm weather yet, but you can warm the hearts of your donors. Make sure your organization is continuously coming up with ways to attract new donors and keep your loyal fans cheering. This means keeping donors informed and building personal relationships with those who are giving back to your organization. While an autograph may be unnecessary, a personal thank you and a little donor chivalry goes a long way.

Place your runners in scoring position

Imagine this: It’s the bottom of the 9th and the score is tied with runners on second and third base. Your star slugger is up to bat and “crack!”, he hits a homerun to win the game! This same baseball montage can be used to “win the game” for your nonprofit. When your organization’s campaign strategy is aligned with your organization’s goals and objectives, then you have the basis for a successful execution. Take the time to develop a complete plan for your organization’s campaigns throughout the year to ensure everything is in place to meet your organizational goals. Practice makes perfect!



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